Thursday, 28 January 2016

Public Relations Manager

We are seeking a Public Relations Manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities
  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Managing client relationships
  • PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.
Qualifications
  • 6-8 years of experience in the field
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
Qualified candidates to send their CVs to cvs@careerdirections.co.ke before 3rd February 2016

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