Friday, 12 June 2015

Online Media Expert

Resorts & Cities, the developers of Longonot Gate and Makuyu Ridge, are looking to fill the following position

Vacancy: Online Media Expert 
 
Department: Marketing
 
Job Post Details
 
1. Ability to drive online sales
 
2. Social media content creation:
  • Develop content for external communications, blogs and social networking platforms.
  • Use creative means to plan and implement a range of social media programs and/or events.
  • Contribute to and regularly update external social sites: such as Facebook, Twitter, Instagram and Linkedin.
  • To edit posts and increase the company’s online presence
  • To post pictures of new products online
  • Develop content calendar for these sites.
  • Create content for blog and make it interactive
3. Social media community management:
  • Respond to stakeholder inquiries and comments on established channels in real time as necessary.
  • Listen to and monitor all social media outlets: pages, sites, blogs on a daily basis and post/respond on particular topics or in response to other post/comments.
  • Convey a sense of community and build our following based on valuation content and mutual sharing.
4. Website research and monitoring:
  • Use alerts, search and other tools to monitor for mentions.
  • Manage Company’s Website
  • Drive traffic to website
  • Perform Search Engine Optimization
  • Post ad words, on Google and Yahoo
  • Create newsletter subscription
  • Any other online value add tasks
5. Email newsletter management:
  • Identify editorial and news materials for weekly and month newsletter; lay out newsletter in template, oversee distribution and report results.
  • Post newsletter online in a routine bases
6. Train others on using social media platforms effectively:
  • Ability to cross-train other employees on electronic and social marketing related functions.
  • Must be comfortable presenting technical information to management team and staff.
7. Should be able to keep abreast of latest trends and software.

Requirements
  • Bachelor’s degree in Communications, Journalism, Web design  or equivalent combination of professional and academic experience.
  • At least 2 years of experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns.
  • Excellent knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software.
  • Photography and Photoshop/photo editing skills.
  • Knowledge of Adobe InDesign or other publishing software will be a plus.
  • Proficiency using computer packages and software including Word, Excel, and PowerPoint.
  • Excellent written and verbal communication skills.
  • Ability to compose and edit written and electronic materials.
In addition to your resume, please submit at least 2 writing samples and/or URL addresses containing only your content. 

Application Deadline: June 24th, 2015

Email: info@longonotgate.co.ke

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