Tuesday, 17 April 2012

Vertex Kapele Brand - Trade Activator Job

Brand Trade Activator

Main responsibilities
  • Responsible for developing and implementing annual brand activation plans and/or channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Responsible for implementing the Integrated Marketing Plan (IMP), new product introduction (NPI) activities, trade category and marketing programmes
  • Responsible for ensuring local cultural resonance & relevance in all activation plans & initiatives
  • Provides input into the brand strategy review
  • Manages the research process and ensures shopper insights, channel and POP opportunities are incorporated into all strategies and plans
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Develops internal and external category reviews, analyses category data, highlights opportunities and recommends courses of action
  • Tracks, analyses and evaluates all brand and channel initiatives and ensures brand equity is maintained
  • Ensures communication to all relevant stakeholders during brand activation projects
  • Manages interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • Effective management of A&P budget
  • 3 yr Bachelor Degree/MFSA Diploma
  • 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
  • Proven track record of delivering business results.
  • Local Kenyan who understands local environment



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